Lab Notes · Friday drops
One test, written up plainly.
Every Friday we publish what we ran, what happened, and what we would do differently. Real figures where we have them, silence where we do not.
The archive
Everything we have tested.
Lab Notes · 03
Why we stopped posting daily.
For 90 days we posted every day. Then we stopped. Here is what the data showed.What happened posting dailyReach went up. Saves went down. Follower quality dropped. We were feeding...
Read · 1 minLab Notes · 02
The 9-word bio that converts.
We tested 14 different bio formats across 200 faceless accounts over 60 days. One format converted at 3x the rate of every other version. It is 9 words long.The formatI...
Read · 1 minLab Notes · 01
3 hooks. One won.
We tested three hooks across 1,200 accounts over 30 days. Same content. Same posting time. Different opening line.Hook 01 - The winnerEngagement: 2.1x. Saves: 4.8x. Follows: +47%.Hook 02 - The...
Read · 1 minFree · The 9 point audit
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The one page audit we run before we touch anyone's account. Yours free, no upsell in the email.
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