Why we stopped posting daily.

For 90 days we posted every day. Then we stopped. Here is what the data showed.

What happened posting daily

Reach went up. Saves went down. Follower quality dropped. We were feeding the algorithm, not building an audience.

What happened at 4 posts per week

Saves per post: +61%. Profile visits per post: +38%. Follower-to-buyer conversion went up.

The principle

Daily posting optimises for reach. Strategic posting optimises for trust. For a faceless brand selling digital products, trust is the metric that matters.

What we post now

Two educational posts. One Lab Notes data drop. One community win. Four posts per week. Every one has a purpose. None are filler.