3 hooks. One won.

We tested three hooks across 1,200 accounts over 30 days. Same content. Same posting time. Different opening line.

Hook 01 - The winner

Engagement: 2.1x. Saves: 4.8x. Follows: +47%.

Hook 02 - The mid performer

Strong saves. Weak follows. Useful for warm audiences, not cold.

Hook 03 - The loser

Lowest performer across every metric. Too vague. Cut it.

The takeaway

Specificity wins. State exactly what was tested and what won. Vague hooks feel like every other post in the feed.