Lab Notes · 03 · 1 min
The 9-word bio that converts.
We tested 14 different bio formats across 200 faceless accounts over 60 days. One format converted at 3x the rate of every other version. It is 9 words long.
The format
I help [who] do [what] without [the thing they hate].
Why it works
It qualifies the reader, names the result, and removes the main objection in one line.
Results
Niche-first bios: 1.2% click rate. Benefit bios: 1.8% click rate. The 9-word format: 4.1% click rate.
Your version
Fill in the blanks. Keep it under 9 words. Test for 2 weeks before changing anything.
Published 1 June 2026
Signed, The Lab
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