Tier 01 · Template vault

200 hooks, already written.

Sorted by the job the line has to do. Stop the scroll, start a debate, teach one thing, sell without pitching. Pick the job, take the line, fill the blank.

$27Founding price until 30 September. Rises to $39 on 1 October.
See how it is sorted
Instant downloadWorks on any platform3 day refund
Founding price
Product mockup, vault open on a laptop, 4:5 portrait

Why this exists

The post was fine. The opener lost them.

You wrote the thing. You knew what you wanted to say. Then the first line came out flat and the whole post went nowhere, and you decided you were bad at this.

Openers are a craft with a small number of repeatable shapes. Once you can see the shapes, you stop starting from nothing.

So we wrote two hundred of them down and sorted them by the job they do.

Photo, vault on a laptop, 1:1
Screenshot, the job picker, 3:2

How it is sorted

Four jobs. Fifty lines each.

  1. 01

    Stop the scroll

    Fifty openers whose only job is to buy you the next two seconds. Pattern breaks, specifics, and the numbers that make someone pause.

  2. 02

    Teach one thing

    Fifty lines that set up a single idea cleanly, so the post can deliver it without a preamble.

  3. 03

    Start a debate

    Fifty openers that invite a reply without being rude about it. Calm disagreement, not bait.

  4. 04

    Sell softly

    Fifty lines that move someone toward an offer without a pitch. The ones we use on our own products.

The receipts wall

Community note

The audit told me what to cut. That was the part I could never do alone.

Member, kit buyer

DM screenshot, crop out name and avatar

Community note

An hour on a Sunday and the week is done.

Member, kit buyer

Community note

I finally know which posts to make more of.

Member, kit buyer

Comment screenshot, crop out handle

Placeholder copy and screenshot slots. Swap for real community quotes and captures before launch.

Honest fit

Right for her. Wrong for her.

Get it if

  • ·You know what to say and freeze on the first line.
  • ·You want openers you can reuse, not one viral script.
  • ·You post often enough that a swipe file pays for itself.
  • ·You would rather fill a blank than stare at one.

Skip it if

  • ·You have not decided what you are posting about yet.
  • ·You want the full audit and posting system. That is the Kit.
  • ·You are looking for done for you captions.
  • ·You will not actually open a swipe file. Be honest.

Reviews · Verified buyers

What buyers said, in their words.

All reviews and policy
0.0 Average rating · 0 verified reviews · connect your review app to populate

★★★★★

The audit told me what to cut. That was the part I could never do alone.

Verified buyerS.M. · service business

★★★★★

An hour on a Sunday and my week is done.

Verified buyerR.K. · product brand

★★★★☆

I wanted more examples for my niche. The system itself is solid.

Verified buyerA.T. · coach

Placeholder reviews. Do not publish these. Real reviews only, with written permission and initials, per the testimonials policy.

What you get

Everything, for twenty seven.

200 written hooks, sorted into four jobs Included
The job picker, choose the right line in ten seconds Included
Platform notes, where each job performs best Included
Swipe file format, copy straight into your notes app Included
New lines added, free for life Included
Founding price today $27
$27

One payment · Instant access · $39 from 1 October

Or take both kits for $37

3 day refund. Email the Lab and it is done.

3 day
refund

If it does not fit, you get your money back.

Open it, run the audit, decide. If it is not what you needed, email us within three days and we refund it. No form, no interrogation. Signed, The Lab.

Questions

Before you buy.

What format is it in?

A swipe file you can copy straight into your notes app, plus a PDF if you prefer to print it. Nothing to install.

Are these written for one platform?

No. Each job includes platform notes on where it performs best, but the lines themselves are platform agnostic.

Is this the same as the Social Media Kit?

No. The Kit gives you the audit and the posting system. The Vault gives you the openers. The Starter Stack is both.

Do I get new lines later?

Yes. Every line we add to the vault is free to anyone who already bought it.

Why is it only $27?

Founding price while the Lab is in its first season. It rises to $39 on 1 October.

Last call

Never open an empty caption box again.

Get the vault, $27

Founding price ends 30 September · Instant access · 3 day refund

The Hook Vault
Until 30 Sept · then $39
$27